Self-service is no longer expected; it’s the standard. According to data from PYMNTS, 84% of U.S. consumers enjoy using self-service options, and 66% of customers prefer this technology to traditional staffed checkouts.
But what makes one self-service solution better than others? And what features do users want in order to improve their experience? BizTech recently spoke with Travis Burns, head of channel sales, Americas, for MicroTouch, to learn how the company’s latest Mach All-in-One series stands apart, with intuitive touch-screen navigation and contactless payment options.
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Setting the Standard in Self-Service Technology
MicroTouch has been a leader in touch-screen technology for more than 40 years. In 1986, the company debuted the first graphical touch screen point-of-service (POS) solution. Ten years later, it introduced the first computerized whiteboard, and in 2014, it set the stage for multitouch digital signage.
Now backed by TES for manufacturing and global leaders such as BlueStar for distribution, MicroTouch is leading the charge in experience-driven self-service solutions at any scale. “We support any opportunity,” says Burns, “from small businesses to full enterprise rollouts.”
Standout Features of the MicroTouch Mach Series
Self-service kiosks are typically used in high-touch, high-traffic areas. Creating a consistent customer experience requires response speed, device durability and ease of use. According to Burns, the MicroTouch Mach series solutions deliver on this trifecta.
“These kiosks have great features, which help with accuracy and response time,” says Burns. “Because we build our own products, we can be hardware- and software-agnostic, and we can tailor things based on customer feedback.”
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Here are a few specific standout features of the MicroTouch Mach series:
- Response speed: Mach All-In-One series kiosks are available with Android or Windows operating systems and range from 10.1” to 27” inches. Both use best-in-class processors to deliver enhanced response speeds. Mach Android devices are powered by MediaTek’s Genio 700 chipset, while Windows kiosks rely on Intel’s 12th-generation Celeron processor.
- Device durability: MicroTouch products are also designed to withstand consistent, high-traffic use. “All Mach products come with optical bonding,” says Burns. This process removes the air gap behind the screen, preventing the accumulation of dust and debris. In addition, all MicroTouch products come with a three-year warranty.
- Ease of use: Mach series products are plug-and-play. They include USB-C ports on all sides to enable any device orientation and streamline the process of adding peripherals such as status bars, printers or POS machines.
- Interoperability: MicroTouch also works with software partners to provide remote login solutions that enable remote monitoring, access control and logistics functions across all connected devices. “We don’t just offer a box. We offer a full solution that includes touchscreens and leverages trusted partnerships to provide installation, mounting and peripherals,” says Burns.
EXPLORE: These point-of-sale systems can improve customer experience.
The Future of Self-Service Kiosks
Today, self-service kiosks are staples at grocery stores and quick-service restaurants. But soon they will be in hotel lobbies, retail bank branches, college campuses and sports stadiums.
“Many stadiums are adopting a convenience store model,” he says. “Customers walk in and grab the items they want, then pay for them at a kiosk.” Instead of multiple employees serving long lines of customers, high-traffic businesses can use multiple kiosks supported by just one or two staff members.
However, for a self-service future to work, IT leaders must continue to deliver on one simple premise: customer experience. Kiosks must be reliable, easy to use and operate at fast speeds. The MicroTouch Mach series checks all those boxes.
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